Outdoor was the most popular category at Cannes this year with a total number of 5367 entries. Out of this 127 Lions were awarded, and interestingly enough, many of the winners were part of a campaign that cut across a number of different platforms, showing that not only are integrated campaigns the order of today, but that outdoor is an integral part of the media mix.
JCDecaux and PA (the Press Association) have teamed up to bring the public the latest headlines and medals’ tables from Rio 2016. Powered by live data from PA, the updates are delivered dynamically to digital screens in rail, retail and roadside environments across the UK. This follows the success of a recent editorial partnership around the UEFA Euro 2016 tournament that kept fans updated with news and live scores across JCDecaux’s digital network.
SYDNEY: Humans are hard-wired to pay more attention to their surroundings when not at home, meaning they are significantly more alert to out-of-home messaging and significantly more inclined to act as a result, research has shown.
Whenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city.