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Primedia Outdoor steps up marketing
Published on 23 March 2017



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Outdoor
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Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads
22 Mar 2017

Red Cherry Interactive was briefed by African Bank to photograph billboard artwork for the sponsorship of a category in the 16th Annual Metro FM Music Awards

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International
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Heineken taps Bachelor contestant for interactive F1 billboard stunt
22 Mar 2017

Heineken has launched an interactive outdoor campaign to kick off its partnership with Formula 1.

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The Fédération Internationale de l’Automobile and JCDecaux launch the first worldwide outdoor campaign on road safety
22 Mar 2017

The President of the Fédération Internationale de l’Automobile (FIA), Jean Todt, and the Chairman of the Executive Board and Co-CEO of JCDecaux, Jean-Charles Decaux, were in Paris today to launch the first worldwide outdoor campaign on road safety. Supported by famous ambassadors, the campaign promotes simple and universal messages to save lives on roads. Road crashes are responsible for 3 500 deaths a day worldwide

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Primedia Outdoor steps up marketing services rollout into Africa
23 Mar 2017

Primedia Outdoor has stepped up its marketing services rollout into the rest of Africa in early 2017. The team, which grew from one to three members over the past year, visited key clients in three of their African markets to demonstrate the tools and research that they have been working on.

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